Membrace Team
April 7, 2023

E-Commerce & Moderation Market Trends: A Study by Membrace

In the rapidly evolving world of e-commerce, staying current with the latest trends and developments is essential for success. This includes understanding projected revenue growth, technological advancements, and the ever-changing content moderation market. As a content moderation, validation, and improvement platform for e-commerce, Membrace is dedicated to providing its clients with the most pertinent and up-to-date information. In this article, we will explore the latest global trends and news in e-commerce and content moderation, covering various sectors such as real estate and automotive, as well as regional insights from Europe, the USA, MENA, and Asia.

Global Trends (March 2023)

E-Com and Classifieds Market

The e-commerce market is projected to reach $4.11 trillion in 2023, growing at a CAGR of 11.51%. Technologies such as AI, ML, visual search, and voice commerce are in focus.

In Europe and the USA, major e-commerce companies are undergoing significant transformations. For example, Otto Group disbanded its unprofitable toys platform MyToys, while Zalando experienced slowed growth. Meanwhile, H&M partnered with ThredUp to launch a US resale platform to reduce fashion waste.

In the MENA and Asia regions, e-commerce is witnessing steady growth, with Amazon introducing tools and services to facilitate business growth in Saudi Arabia and the UAE. reported a 100% YoY increase in unique visitors in January, while faced slight losses amid acquisition risks by CoStar.

Australia-based Carsales acquired a 40% stake in Brazil's Webmotors, and German marketplace made its listings free, with dealers only paying for leads.

Content Moderation Market

The global content moderation market size was valued at $9,018.15 million in 2022 and is expected to grow at a CAGR of 9.62%. Key players include Besedo, Viafoura, TaskUs, Microsoft Azure, and others. AI is being used to identify and market to consumers with similar preferences. A University of Michigan study highlighted burnout among online content moderators, raising concerns about working conditions.

Other news and trends:

  • UK-based AI startup Unitary raised $8m to automate content moderation.
  • Snapchat made its content guidelines public.
  • The EU urged Twitter to hire more manual content moderators to combat illegal content, while Elon Musk suggested AI could help.
  • Discord introduced AI-powered AutoMod for rule enforcement.
  • Senators questioned Pinterest on removing harmful content for young users.
  • Meta reviewed the moderation of the Arabic word "shaheed" to prevent over-enforcement.
  • Microsoft laid off its ethics and society team responsible for AI moderation.
  • A national coalition on freedom of expression and content moderation was launched in Kenya in partnership with UNESCO East Africa.


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